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AI-Powered CRO Insights From 347 Stores

Real-world conversion rate optimisation, A/B testing, and AI CRO tactics from Glasgow-based operator Chris McCarron. 13 years, 347+ stores, $127M in tracked revenue impact — written so you can apply it to your site this week.

AI CRO·Pillar Guide·Featured

35 copywriting frameworks that actually sell (2026 pillar guide)

The definitive guide to copywriting frameworks that drive conversions. 35 proven structures tested across 347+ client stores — from AIDA and PAS to modern psychology-led patterns.

Chris McCarron

·20 Apr 2026·18 min read

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Nominated — Digital Doughnut Digital Marketing Agency of the Year 2021

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