20+ Years SEO Expert · Featured by

Get your business recommended by ChatGPT, Perplexity, Gemini and Google’s AI Overviews.

Your buyers stopped searching Google and started asking AI. Getting recommended by ChatGPT, Perplexity, Gemini and Google’s AI Overviews is a different game from ranking. You have to become the source the AI quotes back. CITED is the generative engine optimisation playbook that took one agency from 0 to 9,273 AI citations in 90 days.

★★★★★

"Few agencies deliver what GoGoChimp does. Chris delivered."

Neil Patel

Co-founder, Crazy Egg &
Kissmetrics

CITED by Chris McCarron, The Generative Engine Optimization Playbook, 2026 Edition

★★★★★

"Chris and GoGoChimp has the initiative to make shit happen!"

Noah Kagan

Author, Million Dollar Weekend &
Founder, AppSumo ·

Step 1

Get your copy of CITED

£16.99 · paperback

£2.99· ebook

Paperback and Kindle. Free desktop tool inside, not sold anywhere else.

What you'll walk away with

AI citations that send you customers excited to give you their money.

The four numbers that actually matter now.

See exactly which AI engines cite you, and how often, using four numbers no rankings report shows. Track them per engine, per fortnight, and stop guessing whether the work is working.

The extractable page.

Discover the page shape AI cites 63% of the time. Chapter 5 hands you the structure, plus an easy to follow checklist to keep you straight. No code. No dev ticket. Simple.

One Playbook Per Engine.

Play ChatGPT, Perplexity, Gemini and Copilot on their own terms. Only 11% of domains are cited by both ChatGPT and Perplexity. Six engines, six playbooks, so you stop averaging your effort away.

The dashboard you already own.

Prove your AI visibility using tools you already pay for. Bing Webmaster Tools. GSC. GA4. Free reports most agencies never open. Chapter 9 gives you the views to build.

The rESULts

Everything in the book was tested on real websites. Here are ours.

9,273

AI citations in 90 days, from a standing start in early May. First-party data. Verified July 2026.

64.06%

Citation share on “best Shopify CRO agencies UK” inside Microsoft Copilot. Ninety-day window.

Copy the exact listicle format that earned more than 4,000 Copilot citations, the comparison-table structure AI engines reach for.

Learn how a page Google ranks at position 22 can still earn more than 2,000 Copilot citations in the same window it earns one Google click. Ranking stopped being the gate.

Own the 111 grounding queries your buyers ask AI before they ever open Google. Every one a decision moment your competitors cannot see. (July 2026 snapshot.)

Build a citation footprint the engines return to fifteen times a day, not a single lucky hit. That is what compounds.

Microsoft Copilot is the only AI engine that publishes citation counts in the UK. Every number above is from that one measurable window, first-party, dated and verified. ChatGPT, Gemini and Google’s AI Overviews do not show theirs. Screenshots and full breakdown inside the book.

WHAT YOU'LL WALK AWAY WITH

Ten most crucial things this book
will teach you...

The precise framework I use to get my own agency thousands of citations every month.

01
Turn AI traffic into buyers who arrive ready to buy.
AI-referred B2B traffic converts at 14.2%, versus 2.8% for organic Google traffic (MADX 2026). Five times more valuable per visitor. The reason: AI did the sales pitch before they arrived.
02
Stop chasing rankings nobody clicks and start winning the citations that carry the buyer.
83% of pages cited in Google’s AI Overviews come from outside Google’s top ten (Seer 2026). Ranking get clicks. Citations close sales.
03
See exactly what an AI checks before it names you, in the order the signals matter.
The six-signal framework I built from three years of first-party citation data. No black box. No guessing. No waiting for the official answer that will never come.
04
Get on the AI’s shortlist even if your brand is smaller than the ones it usually names.
A tiny Glasgow agency holds a 62.75% Copilot citation share on its main buyer question. National competition one hundred times its size are losing that answer, every day.
05
A surprisingly simple checklist to build pages an AI can cite word for word.
63% of 400 million analysed AI citations point to one page format (Evertune 2026). Chapter 5 hands you the exact structure. No code, no dev ticket, no six-figure retainer.
06
Win ChatGPT on its own terms, no Google penalty risk, no black-hat tactics.
ChatGPT rewards clarity, structure and trust, the same things Google says it wants. Rewiring a page for AI does not cost you your rank. In our data, it usually improves it.
07
Play Perplexity, Gemini, Copilot and Google AI Overviews with one playbook per engine.
Only 11% of domains are cited by both ChatGPT and Perplexity (Averi 2026). The engines reward different things. Chapter 7 gives you the per-engine settings most "experts" don’t know.
08
Bend the framework to your industry, with examples for local, ecommerce, SaaS and services.
The same six signals bend differently for a local dentist, an ecommerce brand, a SaaS company and B2B professional services. Chapter 8 walks each through, in the sequence you need to run.
09
Prove your AI visibility with dashboards built from data you already own. No agency fluff.
Bing Webmaster Tools shows you Copilot’s citations, first-party, for free. GA4 shows you referrers. GSC shows you what Google’s AI is quoting you on. Chapter 9 gives you the exact sources.
10
Compound each citation so you reap the rewards from AI SEO for years to come.
First cited, first remembered. The pages that earn citations today are the ones the models will still trust in 12 months. Every citation compounds the last one, giving you the traffic of your dreams.

Step 2: Claim your free AI SEO tool worth $99 p/mo?

Screaming Frog tells you if Google can rank you. CITED Score tells you if AI will quote you.

Most AI-visibility crawlers cost $99–$299 a month. CITED Score is the essential AI SEO tool that grades every page on your site the way an AI crawler would, then tells you which fix moves the needle fastest. Free with the book, not sold anywhere else.

CITED Score dashboard: ChatGPT readiness score, weighted signals table with site pass rates

Download CITED Score

✓

See per engine, not on average. Six engines, each weighted differently, so you spot pages ChatGPT would quote and Perplexity wouldn't touch. Fix the right thing for the right engine.

✓

Trust weights calibrated on real citations. Every score in the tool is anchored to citation data a working agency actually earns. Not scraped, not modelled from LinkedIn posts, not guesswork.

✓

Catch what AI sees but SEO tools miss. Server-rendered schema versus JavaScript-injected. GPTBot and PerplexityBot reachability. The things generic SEO crawlers skip and AI notices.

✓

Keep your data on your machine. CITED Score runs locally on your Windows desktop or laptop. Client data stays local. Nothing goes to any external servers, ever.

✓

Export to CSV. Track your progress over time by exporting reports to CSV. With each crawl you can see how every fix moves the number, giving you a clean before-and-after.

✓

Claim the link printed on the last page. No account. No receipt to dig out. No subscription to worry about. Free for life with every book and Kindle purchase.

Get unlimited free access to the desktop app when you buy the CITED paperback or Kindle copy.

FAQ

The most common questions people ask before buying my book.

Isn’t this the same as SEO?

No. Google ranks pages. AI picks sources. Different job, different rules. 83% of the pages cited in Google’s AI Overviews come from outside Google’s own top ten. Ranking still helps where you have it. It is no longer the gate. Chapter 3 shows you exactly how an AI decides who to quote, and why your SEO checklist misses most of it.

Do I need to rank on Google first?

No. One of our best-cited pages sits at position 22 on Google and earns more than 2,000 Microsoft Copilot citations. ChatGPT and Perplexity regularly cite pages that never reached Google’s first page. Chapter 2 breaks the whole belief that visibility lives in the ranked list.

Will AI SEO work for a small or niche business?

Yes. Niche is the advantage. The book’s core case study is a small Glasgow agency winning a 62.75% citation share on its main buyer question inside Copilot. On that specific question, businesses one hundred times its size are losing to it, every day, and most of them do not know it is happening.

How is CITED Score different from Screaming Frog or an SEO tool?

Screaming Frog is built for Google rankings. CITED Score checks if AI can quote your website. It renders JavaScript the way an AI crawler does, tests GPTBot and PerplexityBot access, verifies your schema is served rather than injected, and scores each page against the framework in the book. Six engines. Different weights per engine. Free with the book.

What is the refund policy?

Amazon's standard book return window covers you first. Beyond that, this is my personal promise: if Chapter 3 hasn't changed how you think about search visibility by the time you finish it, email me at chris@gogochimp.com and I'll refund you in full personally.

How do I get cited by ChatGPT?

Give ChatGPT a page it can quote: answer the exact question your buyer asks, structure it so the answer is easy to lift, and serve your schema in the HTML so GPTBot reads it without running JavaScript. CITED walks you through the full checklist, engine by engine.

How do I get my business recommended by AI?

Become the source the AI trusts to name. That means being a known entity, findable by every AI crawler, and quoted on the pages that answer your buyers’ questions. CITED is the step-by-step playbook, the same one used to get an agency recommended by ChatGPT, Perplexity, Gemini and Google’s AI Overviews.

What people are saying Chris McCarron and GoGoChimp.

“Few agencies deliver what GoGoChimp does. Chris delivered.”

Neil Patel

Co-founder of Crazy Egg & Kissmetrics

“Chris and GoGoChimp has the initiative to make shit happen!”

Noah Kagan

Founder of AppSumo, author of Million Dollar Weekend

“1.2 million views on YouTube for PLZ Soccer within 28 days. Thank you for the incredible results you helped us achieve.”

Peter Martin

CEO, PLZ Soccer

£16.99 · paperback

£2.99 launch week

Get your business recommended by ChatGPT, Perplexity, Gemini and Google’s AI Overviews.

In July 2025, Google launched AI Mode and torched the SEO playbook.

AI citations that send you customers excited to give you their money.