OperatorAI Maturity Model
Five tiers. Where does your CRO programme sit?
Most CRO programmes drift, not because the operator is lazy, but because the discipline that closes The 4-to-34 Gap is hard to maintain. The OperatorAI Maturity Model scores any programme on a five-tier scale and gives you a clear next step.
The five tiers
Each tier comes with the documented behaviours that define it, the typical lift band, and what to do next. Read the tier descriptions below and self-assess. The 7-question diagnostic is in build.
Tier 1: Ad-Hoc
Reactive testing. No documented hypothesis log, no sample-size discipline, no stopping rule. Around 60% of UK e-commerce stores under £500k/mo sit here. There is no shame in Tier 1. It is also where the highest available CRO lift lives.
Read about Tier 1: Ad-Hoc →Tier 2: Reactive
Tests are documented but mostly fired in response to drops in conversion or stakeholder pressure. The most dangerous tier on the model. The appearance of a CRO programme stops you investing in a real one.
Read about Tier 2: Reactive →Tier 3: Structured
A documented backlog, sample-size calculations before launch, a stopping rule. Most retainer-engaged programmes sit here. Lift band: 8-15% sustained quarterly.
Read about Tier 3: Structured →Tier 4: Programmatic
The Evidence Stack is implemented end-to-end. 30+ tests per quarter at 99% significance. Failure logs informing next-quarter hypotheses. Lift band: 15-28% sustained quarterly.
Read about Tier 4: Programmatic →Tier 5: Operator-Led
Top 10%. All four Evidence Stack layers plus a category-specific override library. Lift band: 28-34% sustained annualised. Where The 4-to-34 Gap closes.
Read about Tier 5: Operator-Led →The 7-question diagnostic
I'm building a 7-question diagnostic that scores your programme against the five tiers and routes you to the matching detail page. Until that ships, read the tier descriptions above and self-assess. If you want a 15-minute peer review of your current programme, book the free CRO audit below.
Book the free 15-minute CRO audit →
