Local SEO — GoGoChimp Blog

Local SEO is a different sport from national organic search. Google Business Profile matters more than most links. Citation consistency across directories is table stakes. Reviews compound into map-pack visibility. And in 2026, AI Overviews weight local businesses with structured data and authoritative author attribution over those without.

For a Glasgow-based agency, the phrase “CRO agency Glasgow” is worth more in new leads per month than any national organic keyword. The same is true for every service business — solicitors, accountants, dentists, creative studios — working a defined geography. The tactics that move local rankings are unglamorous: consistent NAP, earned citations, categorised services, and ruthless review workflows.

Every post in this pillar tackles one part of that work: Google Business Profile optimisation, local citation strategy, schema markup for LocalBusiness, review collection at scale, and ranking in AI-generated “best agency in {city}” answers.