Page Speed OptimisationAboutAI SEO BookContact
GoGoChimp Research
GoGoChimp publishes original research on how citable the web is to AI search. Every study uses our own crawl data, scored with Rubric, and says when it was measured.
3
studies published
44
checks in every Rubric audit
6
AI engines the score is weighted for
70
the line a page must clear to be quotable
The studies
Each study scores sites with the same Rubric engine, on a 0 to 100 scale where 70 is the line a page has to clear to be treated as quotable. Start with the agency benchmark, or pick the one closest to your market.
White paper · October 2026
We crawled 484 agency websites and scored 415 of them for how likely AI engines are to quote them. Trusted was the weakest pillar.
14 of 646
service pages signed and sourced
Read the study →
Regional study · October 2026
Forty-two of Prolific North’s Top 50 digital agencies, scored for AI citability. Trusted was the weakest pillar.
65.5
median Rubric score across 42 agencies
Read the study →
Benchmark · October 2026
We scored 244 websites for how ready their pages are to be quoted by AI engines. Trusted was the weakest pillar.
77%
of sites below the 70 quotable line
Read the study →
Coming next
New studies will be added here as they are published.
Our own data
We crawl and score every site ourselves with Rubric. Nothing is bought in.
One engine, one page cap
Up to 40 pages per site, scored on Rubric scoring version 2026-10-01, so the figures compare directly.
Dated and bounded
Each study says when it was crawled and what its sample can and cannot tell you.
Run Rubric on your own site and compare your pillar scores and failing checks with the figures in these studies.
Rubric
Free AI SEO audit
The Rubric audit is free and needs no sign-up.
Your website
Run a free Rubric auditRubric
yourstore.com · 26 pages
Citability score
67
3 points below quotable
70 is the quotable line.
By engine
Perplexity
76
Claude
74
ChatGPT
65
Copilot
63
AI Overviews
61
Gemini
57
Do these first
Add Organization schema with sameAs
Name an author on every article
