AUTHOR

Chris McCarron

Founder, GoGoChimp · Glasgow, Scotland

Chris McCarron is the founder of GoGoChimp, a Glasgow-based AI-powered conversion rate optimisation agency. Previously Head of Growth at Roadtrippers (3M+ active users) and FOMO ($2.5M valuation within six months). Over 13 years, Chris has tested and optimised 347+ stores, tracking over $127M in revenue impact. He now pairs AI experiment velocity with hard-won CRO pattern recognition to deliver 28–34% average conversion lifts.