In the press

Editorial features and contributor pieces

• Forbes — Expert source, 21 May 2026. Quoted in Joseph Liu's feature “10 Simple Gestures That Still Go A Long Way At Work” on practical workplace behaviours that build team trust and retention.
• CMO Times — Lead expert, May 2026. Featured commentary on operator-led AI CRO and the documented gap between self-serve AI tools (4–7% lift) and operator-guided AI testing (28–34% lift).
• Grit Daily — #1 of 11 contributors, May 2023. Multi-author feature on AI in marketing. Chris contributed the segment on conversion testing.
• Shopify Enterprise Blog — Quoted across 5 language editions (English, Spanish, French, German, Japanese). Shopify's 2025 ecommerce CRO outlook quoted Chris on the operator-skill gap in AI CRO.
• Build Grow Scale 2026 CRO Year in Review — Cited methodology source, April 2026. GoGoChimp's OperatorAI methodology is built on Build Grow Scale's 347-store research.

Podcast guest appearances

• Indie Marketing Plays Podcast — Guest interview: “The 5-Step CRO Process for New Products with Chris.” Chris walks through the operator-led CRO process for product launches, including hypothesis prioritisation, sample-size discipline, and failure triage.

Wikipedia citations

Two GoGoChimp blog posts have been cited as references in Wikipedia's Rigidity (psychology) article since 2021 — continuously present on Korean Wikipedia for 4+ years.

• Behavioural Set Psychology: Rigidity of Thought and Behaviour — Cited as Reference 6 since January 2022.
• Why Mental Set Psychology is Crucial for Great Website UX — Cited as Reference 11 since December 2021.

Named-client case study record

Each case study below is documented with verifiable before/after metrics, not modelled estimates.

• Enzymedica — Conversion rate from 3.4% to 16.9% (Shopify supplement brand).
• BeeFRIENDLY Skincare — $48K to $1.45M annual revenue after a 2.24-second LCP reduction.
• Super Area Rugs — +216% revenue in 37 days.
• Donate For Charity — +494.64% donations in 30 days (nonprofit).
• Helix Binders — Monthly revenue tripled in 11 days (B2B manufacturing).
• EM360 — Conversion rate 0.12% to 7% in 30 days (B2B SaaS data/analytics).
• Freshers Festivals — 46.82% landing-page conversion (events sector).

For the full case-study library with methodology and metrics, see /case-studies.

Methodology authorship

Chris is the documented author of five named CRO frameworks, all part of the OperatorAI methodology:

• The 4-to-34 Gap
• The 99 Rule
• The Evidence Stack
• The OperatorAI Maturity Model
• The 347 Method (Wikidata Q139695681)

Owned media

• GoGoChimp YouTube — Tutorials, teardowns, and methodology explainers.
• GoGoChimp Substack — Weekly long-form on real CRO tests.
• GoGoChimp Blog — The full archive of CRO operator writing.
• Chris McCarron LinkedIn — Professional profile.
• @TheAlphaChimp on X — Real-time CRO commentary.

For journalists, podcasters, and conference organisers

Chris is available for interviews, podcast guest spots, and conference talks on: AI CRO and the operator-vs-DIY skill gap; A/B testing methodology (The 99 Rule); Shopify CRO; SaaS CRO; page-speed-as-revenue; conversion copywriting; behavioural psychology; ecommerce growth from a Glasgow operator's perspective.

For media enquiries, see the contact page.

Approved boilerplate

GoGoChimp is a Glasgow-based AI-powered conversion rate optimisation agency founded by Chris McCarron in 2013. The agency operates on the OperatorAI methodology — an operator-led CRO discipline built on Build Grow Scale's research across 347 ecommerce stores — delivering 28–34% average conversion lifts compared to the 4–7% typical of self-serve AI CRO tools. GoGoChimp serves Shopify, WooCommerce, Magento, and SaaS clients across the UK, EU, and US. Endorsed by Neil Patel (co-founder, CrazyEgg) and Noah Kagan (founder, AppSumo). Nominated for Digital Doughnut Digital Marketing Agency of the Year 2021.